Last week Mashable published an article by Douglas Rushkoff called “Can the internet Replace Big Banks?” Although a small community of enthusiasts often writes about the intersection of finance and technology on blogs like Bank Innovation, Finextra, and here at BANKNXT, it’s not every day that the topic goes mainstream, and I’m sure many in the financial technology community read Continue Reading »
Digital Marketing Tomorrow: More touchpoints, more relevance & more opportunities
Customers are expecting more and more from their online banking experiences. Financial marketers will have to find new innovative ways to meet customer expectations at every point of contact. With mobile digital devices only becoming more popular with younger generations (future banking customers), one challenge lies creating a seamless experience across multiple devices. Banks must Continue Reading »
How Good Is Your Bank’s Website Performance?
When determining how well your bank or credit union’s website is performing, a number of factors need to be considered beyond visits alone. How long does a visitor spend on your site? Do they visit more than one page during a visit? How many pages do they visit? Is your website optimized for both smartphones Continue Reading »
Banking Silos & The Effect of New Wave Web Experiences
Long gone are the days where a successful digital marketing campaign meant a recently updated website, a few banner ads and a weekly newsletter. Today, it’s not about showing your customers what you want them to know, it’s about showing them you know what they want. Digital marketing now demands an all-inclusive attitude that recognizes Continue Reading »
Bank hacking: power to the financial services makers
With the Maker Faire movement growing over the last few years, Hardware hacking has finally been making the headlines. It is one of the root causes of the recent startup hardware trends that are also fueled by platforms such as Kickstarter. What is interesting to me is that independent, smart and techno savvy people put Continue Reading »
Banks need to start seeing themselves as consumer experience agents
This blog’s author starts to be confused on how many occasions already did he tried to make a point on banks managing the consumption experience, rather than money of consumers – the role they have been specializing over the last several hundred years. Emerging from the dawn of Mediterranean commerce, retail banks of our time Continue Reading »
Thanks for the comment Alex! Definitely agree that the CX will be a primary battleground in the future, although it may make sense for some brands to ... 
Melanie, this is a great overview of the
evolution of banking, technology, and regulation.
I thought your point about banks moving to the background ... 
Dear Jouk, many thanks for sharing this insightful analysis on the impact of the digital marketing on banking and financial institutions. The shift o... 
Tony , thank you for your comment and point of view ! I do think that Mobile is a game changer in banking because ,as the blog and statistics indicate...